We’re thrilled to announce our investment in Fable, on a mission to revolutionize B2B sales by empowering teams to craft deal-winning demos every single time.
The B2B buying shift
Today’s buyers are more educated and expect a seamless, personalized experience when evaluating software. They want the freedom to explore products independently, just as they do in their personal lives. B2B sales fails to meet those expectations, with long, complex buying journeys involving multiple stakeholders.
Demos decide deals
Demos are the most crucial part of the buying experience and directly affect the bottom line. Yet 97% of buyers admit a bad demo can lose the sale. SaaS companies struggle to deliver compelling ones — lack of personalization and relevance, glitches, outdated data.
What Fable does
Fable is a no-code demo builder that lets sales teams create interactive, high-fidelity demos without developer involvement. Reps customize for every prospect, use case and industry, replicating an authentic product experience. Demos land earlier in the buying process, and champions get interactive leave-behinds.
The market opportunity
The team
Vikas Potta (CEO), an IIM Bangalore graduate with over a decade of B2B SaaS go-to-market experience, led the 0-to-1 journey at Zepo and co-led the FusionCharts acquisition. Siddeshwar Patri (COO), IIT Madras and ex-McKinsey, co-led that acquisition and served as chief of staff. Akash Goswami (CTO) is a two-time founder who exited a data analytics company, with roles at Unacademy, ThoughtSpot and FusionCharts.
We believe Fable can become the go-to platform for creating and delivering deal-winning demos — making personalized, interactive demos the new standard.